Senior Product Designer
Problems worth solving deserve clarity.
I observe, frame, and build — with AI in the loop.
I observe, frame, and build — with AI in the loop.
An agentic AI dashboard for Amazon advertisers. Redesigned from scratch after seeing it break with real data.
A 22-screen mobile signup flow reduced to 13. Started with an audit, not a design file.
100+ pages, 19 faculties. Stopped the UI work and fixed the architecture first.
Built for one colleague. Now used by 20+. Still being built.
| Portfolio | Budget | Spend% | ROAS | DRR |
|---|---|---|---|---|
| Ghee | ₹10.2L | 425% | 2.47x | ₹7,198/d |
| Honey | ₹1.6L | 137% | 0.55x | ₹587/d |
| Coconut Oil | ₹80K | 531% | 5.60x | ₹-92/d |
| Araku Coffee | ₹30K | 526% | 1.81x | ₹-22/d |
| ACV | ₹1.3L | 558% | 2.11x | ₹-422/d |
| Ashwagandha | ₹20K | 365% | 1.52x | ₹234/d |
| Brahmi Honey | ₹20K | 137% | 0.55x | ₹587/d |
Senior Product Designer with a computer science background and around six years of experience. Currently lead designer at Hector, an adtech SaaS managing $350M+ in ad investments — used by teams running ad campaigns across Amazon, Flipkart, Zepto and Myntra.
My process starts before the design file. I map existing flows, sit with users, understand the domain — then design. The work in this portfolio reflects that sequence: observation first, execution second.
Previously UX Lead at 500x.tech, freelance product and Webflow work across multiple clients, and a decade in SEO that gave me a data-first way of reading problems.